EU
project partner for TRIMEDIA
An
advanced electronic commerce environment for Bi/trimedial programming,
delivery, interaction, co-operation and commercial transaction in
the broadcasting sector (radio, TV, online)
PUBLIC
VOICE Lab is technology provider for the running EC-funded ESPRIT
project TRIMEDIA (DG III). Its contribution is to develop software
tools and online services for organising existing factual content
of broadcasting partners in Germany and Ireland. This is achieved
by adapting the results of the Web4Groups project to develop a Business
Electronic Commerce (BEC) environment and by providing for its representative
implementation.
Electronic
commerce in TRIMEDIA focuses on fostering on-line customer care
and relations through on-line subscriber management, on-line merchandising,
on-line product placement, and on-line selling. This means combining
on-line discussion fora and direct participation in programming
with promotional activities in television and radio and allowing
for direct interaction between content suppliers and individual
audience members.
In
TRIMEDIA, PUBLIC VOICE Lab will achieve:
-
improved communication processes with the audience
-
increased audience involvement with the station on a regular
basis
-
changed
processes of programming and content production by directly
involving parts of the audience as opposed to only a few who
call in by telephone
-
extended activities to initiate and/or moderate on-line communities
-
additional means for promotion, marketing and sales activities
Please
contact: Paul Murschetz, pmur@pvl.at
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